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Professor in Social Marketing at the École des Hautes études en santé publique (EHESP), Honorary Professor at the University of Stirling (Scotland) and member of the Haut Conseil de Santé Publique Karine Gallopel-Morvan's research activities focus on the prevention of smoking and drinking behaviors. More specifically, her work focuses on the analysis of the marketing and lobbying strategies of the tobacco and alcohol industries and the consideration of these commercial strategies to establish more effective prevention programs.