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Gérald Bronner is also a member of the Institut Universitaire de France (University Institute of France), Académie des technologies and Académie nationale de médecine. He is one of the main proponents of cognitive sociology in France and is known for his work on collective beliefs. His research has focused on the key success factors of a belief in social contexts. His work covers a wide range of topics, including the mechanisms at play in entering a cult, how children stop believing in Father Christmas, risk perception and political and religious extremist thoughts. His aim is to understand and help formalize a theoretical framework on the formation of representations and beliefs.